Green Motivate provides organizations with user-friendly resources and assistance with outreach program development, giving you the tools you need to plan an effective environmental behavior change program.
One of our goals is to bridge the gap between academic research and practitioners working to encourage environmental actions, making such research applicable and relevant to practitioners in the field. If you or your organization has a goal of encouraging people to act sustainably, such as increasing food scrap recycling, reducing litter, or adopting source reduction behaviors, you've come to the right place!
About the principal, Meghan Kelly:
With over fifteen years of experience in the environmental sustainability, education, and behavior change fields, principal Meghan Kelly specializes in research design and strategy, community-based social marketing, and environmental communication. Meghan has worked on projects for municipalities and organizations such as the City and County of San Francisco, the San Mateo County Office of Sustainability, the City of Palo Alto, the City of Salinas, the Alameda Countywide Clean Water Program, and the Delaware Riverkeeper Network.
Previously, Meghan served as Acting Environmental Programs Manager for the City of Millbrae, California, and Environmental Projects Specialist for the City of Oakland, California, where she served as project manager for Oakland Earth Day and lead the Adopt a Spot program for parks.
In addition to her experience with environmental project management, science education, and sustainability consulting, Meghan's academic research in environmental behavior change inspired her to start Green Motivate.
Her graduate work at the University of Michigan School for Environment and Sustainability focused on how to encourage environmentally responsible behavior change. Her primary research project involved working in collaboration with an environmental grantmaking organization, The Chesapeake Bay Trust, to research the practices, challenges, and needs of over 100 watershed outreach professionals implementing behavior change outreach programs.
From this research, Meghan and her colleagues found that so many organizations do not have access to the academic research on environmental behavior change, let alone the knowledge of how apply that research to their own programs. This finding led to Meghan's position as co-founder and consultant for The Environmental Motivation Project, in which Meghan and fellow co-founder Kaitlin Phelps worked with environmental organizations to help them learn about, develop, and evaluate behavior change programs.
Learn more about Meghan on LinkedIn.
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